Selling Natural Stone in Your Showroom Training

(Part of the Natural Stone Institute Consultation Program: Bringing Expertise to Your Facility)

Validate that your sales and showroom employees have received the necessary training to expand their ability to sell natural stone countertops, flooring, and other applications from your showroom.

The Natural Stone Institute's training specialist will conduct a training seminar covering the following areas:

1. Review the various types, characteristics, geology, and classifications of natural stone.
2. Discuss the vocabulary, the finishes, the edges, the displays, and showroom basics that your retail and wholesale staff need to know about natural stone.
3. Address the relative ease at which natural stone surfaces can be maintained — what every homeowner needs to know about care & maintenance, sealing, and more.
4. How to market your product or service in a competitive market.
5. Identify your customer bases (the ones you have and the ones you want).
6. Identify commercial partnerships and strategic alliances.
7. How to manage sales people vs. production employees.

For more information, fees, and scheduling a consultation, contact the Natural Stone Institute Office.