The Evolving Countertop Customer: Selling Countertops in the Internet Age
Thank you to our Speaker:
Date: Thursday, October 18th
Time: 3:00 pm to 4:00 pm Eastern
Speaker: Frank Sciarrino, Quote Countertops
This one-hour presentation explains the importance of online sales and marketing in the stone industry and how the countertop buyer has changed. The stone industry continues to grow through technological advancements in manufacturing but lacks the innovation on the front end of the business. We will discuss how the consumer has changed and why it is so important to have an online presence. We will cover a list of important issues including CRM, email marketing, social media, pricing, add-ons, and recurring revenue.
- Discuss the countertop consumer's journey and how this effects the sales process.
- Review how social media can benefit your business.
- Learn lead generation tips and create a plan for cultivation.
- Create a template for recurring revenue and add-on sales.