Virtual Stone Summit

Selling Natural Stone: Building Your Company’s Sales Structure

Hosted by:

Dates: October 7-8
Time: 11:00am-12:30pm ET
Speaker: G.K. Naquin, Stone Interiors

Register for Day 1

Register for Day 2

 

Join the Natural Stone Institute and Stone World Magazine as we discuss creating a sales structure for your stone fabrication business. During the session, we will discuss the differences between residential, retail, and commercial sales and learn what safeguards should be in place when setting up your sales contracts. Come away with a plan to diversify your sales streams to ensure continued revenue.

Learning Objectives:

  • Discuss the differences between residential, retail, and commercial sales contracts.
  • Learn what to ask in order to ensure sales and limit risk.
  • Review templates that can help build your sales program.
  • Discuss social media and marketing strategies to connect with consumers in a new way.
  • Create a plan to diversity your sales streams and insure continued revenues.

 

Wednesday 10/7: Selling Residential and Retail

11:00 am:

Stone Summit Introduction/ Speaker Introduction

11:05 am:

Review of Learning Objectives

11:15 am:

Understanding the Residential Customer

11:35 pm:

Working with Retailers to Build Sales

11:50 pm:

Upselling From the Initial Contract

12:10pm:

Questions and Final Thoughts

12:25 pm:

Closing and Introduction to Virtual Trade Show

12:30 pm:

Virtual Trade Show

Thursday 10/8: Selling Commercial Jobs

11:00 am:

Stone Summit Introduction/ Speaker Introduction

11:05 am:

Review of Learning Objectives

11:15 am:

Understanding the Commercial Customers

11:35 pm:

Connecting with the Design Community to Secure Contracts

11:50 pm:

Connecting with GC’s and Securing Contracts

12:15 pm:

Questions and Final Thoughts

12:25 pm:

Closing


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Stones of North America

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