Coverings 2021


Date: Wednesday, July 7 - Friday, July 9, 2021
Location: Orange County Convention Center
Orlando, Florida

Visit the Natural Stone Institute in Booth 4627.

Register Now


Education Sessions

Wednesday, July 7

9:30am -10:30am

Managing a Family Business
Working in a family business can be a challenge. Why are some businesses successful, while others struggle?  What are the best practices? Join a panel of stone professionals from three different family businesses as they share their experiences.  Plan on joining this robust Q&A session.

11:00am-12:00pm State of the Stone Industry
What is the current state of the natural stone industry?  Learn first-hand how industry leaders and peers are addressing matters ranging from government regulation, competing product challenges, and forecasting market growth.  Don’t arrive expecting a PowerPoint presentation as this session is entirely focused on great discussion and responding to your questions.

Thursday, July 8


Hard Surface Industry Town Hall
Prior to COVID-19, industry leaders had identified several key objectives that needed to be addressed in order to continue to grow and develop the market for hard surface products, including tile, natural stone and wood flooring.  Examples include addressing marketing campaigns from competitive products, a lack of trained and qualified labor market, and recruitment pathways to bring more people into the industry. COVID-19 created new challenges for our industry, but many of the issues facing us before the pandemic remain. Join association leaders and members for a town hall discussion that will take a fresh look at the challenges and opportunities that exist in the hard surface industry today.


Friday, July 9


Fabricator Forum
This interactive forum is an excellent opportunity to discuss with your fabricator colleagues many of the challenges involved in the market. The session will include three breakout groups (Technical, Business Administration, and Marketing) where fabricators will discuss top challenges in each area. Participants will then reconvene for a facilitated discussion to recap each topic group.  All attendees are encouraged to participate by presenting a problem or sharing a solution. Bring your topics and we will provide the forum.



Designer Talk: Don’t Fake it When You Make It; Reasons to Choose Natural Products
Materials like natural stone, real wood, and tile have a certain allure, but they also face misconceptions related to maintenance and sustainability. Join us as we celebrate the benefits of choosing natural materials and dispel the myths surrounding natural building products that will re-energize your project’s connection to nature.



Substrate Preparation for Hard Surfaces
One of the most important aspects of a successful hard surface installation is the condition and preparation of the substrate. There are unique differences but also similarities that affect substrate preparation in the tile, wood, and stone industry. Join this discussion, led by technical reps from across the hard surface industries, to review how condition and prep of your substrate is affected by use of each material. Audience participation and interaction will be strongly recommended; bring your questions and shared experiences.


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Stones of North America

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Genuine. Versatile. Unique. Durable. Sustainable. Easy to Maintain.