Virtual Stone Summit
Selling Natural Stone: Building Your Company’s Sales Structure
Hosted by:
Dates: October 7-8
Time: 11:00am-12:30pm ET
Speaker: G.K. Naquin, Stone Interiors
Join the Natural Stone Institute and Stone World Magazine as we discuss creating a sales structure for your stone fabrication business. During the session, we will discuss the differences between residential, retail, and commercial sales and learn what safeguards should be in place when setting up your sales contracts. Come away with a plan to diversify your sales streams to ensure continued revenue.
Learning Objectives:
- Discuss the differences between residential, retail, and commercial sales contracts.
- Learn what to ask in order to ensure sales and limit risk.
- Review templates that can help build your sales program.
- Discuss social media and marketing strategies to connect with consumers in a new way.
- Create a plan to diversity your sales streams and insure continued revenues.
Wednesday 10/7: Selling Residential and Retail |
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11:00 am: |
Stone Summit Introduction/ Speaker Introduction |
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11:05 am: |
Review of Learning Objectives |
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11:15 am: |
Understanding the Residential Customer |
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11:35 pm: |
Working with Retailers to Build Sales |
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11:50 pm: |
Upselling From the Initial Contract |
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12:10pm: |
Questions and Final Thoughts |
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12:25 pm: |
Closing and Introduction to Virtual Trade Show |
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12:30 pm: |
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Thursday 10/8: Selling Commercial Jobs |
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11:00 am: |
Stone Summit Introduction/ Speaker Introduction |
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11:05 am: |
Review of Learning Objectives |
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11:15 am: |
Understanding the Commercial Customers |
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11:35 pm: |
Connecting with the Design Community to Secure Contracts |
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11:50 pm: |
Connecting with GC’s and Securing Contracts |
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12:15 pm: |
Questions and Final Thoughts |
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12:25 pm: |
Closing |
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