MIA Expands Wine & Stone Program to Include CEU Component
Contact:
Marble Institute of America
(440) 250-9222
networking@marble-institute.com
FOR IMMEDIATE RELEASE
(MIA0122)
Oberlin, OH, USA, August 26, 2015 —The Marble Institute of America (MIA) has expanded its Wine & Stone program to include a CEU component.
The expanded program will offer the same engaging information found in the original Wine & Stone presentation (developed by MIA’s Women in Stone initiative), with added information to educate participants on the mineral composition of stone and other factors that make each stone type unique. CEU credit will be available for architects and designers through the following organizations: AIA, IDCEC, LACES, and NKBA. The original 30-minute Wine & Stone presentation is still available.
The 90-minute Wine & Stone CEU presentation includes six wine comparisons and six stone comparisons, plus additional content about the effects of various finishing details. It is designed to meet the following learning objectives:
1. Find out how formation and mineral composition affect the characteristics of natural stone as a building material
2. Compare and contrast similar types of stone
3. Learn how to create appeal for natural stone by telling the interesting stories about how and why they look and perform differently
4. Learn how climate and soil factors affect the flavor and acidity of wine
MIA Accreditation and Special Projects Manager, Carol Wilkins, stated: “MIA has received numerous requests to expand the Wine & Stone program to include CEU credits. This is a great way for stone companies to reach out to designers and architects in their region.” MIA CEU Administrator, Sarah Gregg, said: “Members of the design community will be more likely to attend an educational event if their CEU needs can be satisfied. The additional wine and stone comparisons increase the program’s capability to teach attendees how to tell the story of natural stone in order to create appeal for their clients.”
The first Wine & Stone CEU event was recently held at LATICRETE International in Bethany, CT. According to Marcella Prado, Strategic Accounts Manager at LATICRETE: “We chose the CEU option because it was requested by several distributors—there are not very many programs out there that add a little wine with learning! Our event was very well received; we actually received letters from participants who told us how much they enjoyed it and expressed interest in hosting similar events in their areas. I would definitely recommend this to others.”
For more information about MIA’s Wine & Stone program, including how to schedule a Wine & Stone event, please visit www.marble-institute.com/wis-wine-stone.
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About MIA:
The Marble Institute of America (MIA) has served as the authoritative source of information on standards of natural stone workmanship and practice and the application of natural stone products for 70 years. Membership in the association is worldwide and includes over 1,700 natural stone producers, exporters/importers, distributors/wholesalers, fabricators, finishers, installers, and industry suppliers in 55 countries committed to the highest standards of workmanship and ethics. More information can be found on the association's website: www.marble-institute.com.
