Sample Sales in the Stone Industry Syllabus

The sample Stone Sales syllabus is provided as a guide to help companies train employees on the geology and sales of natural stone.  The guide takes employees through 4 weeks of training of natural stone marketing techniques and natural stone resources they can use in stone sales.


Week 1: What Are We Selling: Learning About Stone (6 Hours):

NA101: Geology of Natural Stone I- Introduction to Natural Stone


Week 2:  How Are We Selling: Learning About Marketing (6 Hours):

B140:   Stone Sales I: Basic Sales and Marketing Measurements

B345:   Remnants: A Pile of Opportunity

PR301: CEU Program Orientation

AD320: The Art of Specifying Natural Stone


Week 3:  Natural Stone Academy for Architects and Designers (8 Hours)

Natural Stone Academy for Architects and Designers


Week 4:  Review Stone Specific Documents (5 Hours)



Marble and Onyx

Quartz-Basted Stones






Week 5:  Review Natural Stone Institute Resources

Natural Stone Resource Library

Stones of North America

Countertop Profiles

Glossary of Terms

Radon/Radiation Information


Marmomac Stones of North America

Use Natural Stone

Genuine. Versatile. Unique. Durable. Sustainable. Easy to Maintain.