Sample Sales in the Stone Industry Syllabus

The sample Stone Sales syllabus is provided as a guide to help companies train employees on the geology and sales of natural stone.  The guide takes employees through 4 weeks of training of natural stone marketing techniques and natural stone resources they can use in stone sales.

 

Week 1: What Are We Selling: Learning About Stone (6 Hours):

NA101: Geology of Natural Stone I- Introduction to Natural Stone

 

Week 2:  How Are We Selling: Learning About Marketing (6 Hours):

B140:   Stone Sales I: Basic Sales and Marketing Measurements

B345:   Remnants: A Pile of Opportunity

PR301: CEU Program Orientation

AD320: The Art of Specifying Natural Stone

 

Week 3:  Natural Stone Academy for Architects and Designers (8 Hours)

Natural Stone Academy for Architects and Designers

 

Week 4:  Review Stone Specific Documents (5 Hours)

Granite

Limestone

Marble and Onyx

Quartz-Basted Stones

Serpentine

Slate

Soapstone

Travertine

 

Week 5:  Review Natural Stone Institute Resources

Natural Stone Resource Library

Stones of North America

Countertop Profiles

Glossary of Terms

Radon/Radiation Information

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