Core Purpose, Mission & Values

Core Purpose

Be the leader in advancing the natural stone industry.


Mission Statement

To lead, support, and promote a unified natural stone industry through authoritative information,
education, standards, and advocacy.


Core Values

Demonstrated by dynamic, progressive, and forward-thinking members and staff passionate about sustaining the success of the natural stone industry.

Demonstrated by decision-making responsive to the needs and values of membership and committed to integrity, transparency, and accountability.

Demonstrated by an inclusive community that cherishes diverse perspectives, mutual respect, and camaraderie.

Demonstrated by relevant, knowledgeable, and authoritative programs and services promoting industry prosperity within a sustainable, safe, and healthy environment.


Use Natural Stone

Genuine. Versatile. Unique. Durable. Sustainable. Easy to Maintain.